"Inventory management is a complicated subject, so we asked our experts what advice they would give dealers who are concerned about their inventory management.
Jesse Biter of HomeNet advices that, “no matter what system you use the best advice I can give is do it. You can’t completely outsource this job. You wouldn’t leave the vehicles on your lot unorganized and dirty, would you? Then why would you online? You can hire companies to take pictures and print window stickers, but only you can present your vehicles with the passion that will engage shoppers. If you want to move the needle on your sales then you have to manage your online inventory. If you advertise junk then that’s the type of leads you’ll receive—–junk. Advertise quality, and you’ll get quality leads from quality buyers.”
Dale Pollak of vAuto reminds us of the importance of your people, strategy, and process over software. “Software is not the answer for used vehicle performance improvement. Rather, improvement only occurs once the dealership adopts an appropriate strategy and makes the necessary commitment to its execution. It is people working a process consistent with the strategy that produces sustainable improvement. Software simply enables individuals to work the process.”
Doug Hadden of DealerTrack also had some good closing advice for us. “Always have a plan, put processes in place and stick to them, and utilize an inventory management tool.Use factual information to make decisions, don’t go by gut feel.If you or your team cannot answer the ‘what to buy and why’ question thoroughly, more homework is needed before any money is spent.” ~ Source: DealerMarketing.com
hip adopts an appropriate strategy and makes the necessary commitment to its execution. It is people working a process consistent with the strategy that produces sustainable improvemen
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Tuesday, April 13, 2010
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